Our Story
A Modern Leadership Ecosystem for the Credit Union Movement
CU Ascend was created to solve a growing challenge in the credit union industry: rising leaders seeking guidance but unable to access coaching, and credit unions needing expertise without the resources for full-time staff.
We built CU Ascend as a curated ecosystem—where leadership development, strategic guidance, and community come together to support professionals and organizations in every stage of their journey.
Why CU Ascend Exists
Empowering Leaders. Supporting Credit Unions. Strengthening the Movement.
Across credit unions, many leaders feel overlooked, underdeveloped, or uncertain about their next steps. Organizations face similar challenges: strategic needs, operational pressures, and limited access to specialized expertise.
CU Ascend bridges this gap by providing accessible coaching, practical tools, and fractional consulting—delivered through a collaborative network of experienced credit union professionals.
Our goal is simple: to help leaders rise and help credit unions thrive.
Mission
To build a modern leadership ecosystem where credit union professionals can learn, grow, collaborate, and access expert guidance—without barriers.
Vision
A stronger, more connected credit union movement powered by leaders who rise together.